David Pullara | dpThoughts

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Blog: Blog2

3 days ago2 min read

The Real Risk of a Canada Post Strike

There's a real risk associated with the Canada Post strike... and it's not that Canadians don't get their mail in time for the holidays.

Nov 142 min read

Streamers want you to watch ads

Streamers make more money when we choose to watch ads... and Disney's CEO just confirmed it.

Nov 103 min read

The Dangers of Filter Bubbles

Filter Bubbles can be dangerous: those who want to be truly aware of the world around them need to make themselves uncomfortable.

Nov 11 min read

Rufus: Your AI Shopping Assistant

One day in the not-so-distant future, Rufus might become your most helpful shopping assistant... and Amazon's most profitable salesperson.

Oct 301 min read

Netflix Moments

Turning your fans into brand ambassadors is a really, really smart idea. That's why Netflix's new Moments feature is long overdue.

Oct 252 min read

Can Netflix create new sports fans?

Can making sports available on streaming platforms help people discover a love of sports?

Oct 201 min read

Why Should People Choose You?

Understanding why people should choose YOU is a critical step in effectively communicating your value... and winning their business.

Oct 711 min read

An Unusual Interview

Two podcasters recently had an unusual interview. The discussion was interesting, but the key takeaway is a critical lesson for all of us.

Sep 302 min read

Corporate Hypocrisy

A proclamation without the policies to back it up is corporate hypocrisy. If you're not going to act, it's better to keep quiet.

Sep 282 min read

Anticipating Consequences

For anyone responsible for making decisions, anticipating the consequences of any decisions made is a critical part of the job.

Sep 221 min read

Sooner or Later

Sooner is usually better than later.

Sep 151 min read

The Power of Brands

You don't build strong brands for sales today, you build strong brands for sales forever. That's the power of brands.

Sep 63 min read

The Case for Better Commercials

The media landscape has changed dramatically over the past decade, but companies have been slow to evolve. It's time for better commercials.

Aug 281 min read

Steal from Everybody

"Steal from everybody you've ever worked with" turns out to be pretty great advice.

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