David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Blog: Blog2

Apr 283 min read

Great Products Still Need Marketing

You think great products don't need marketing? Think again.

Apr 213 min read

It's Not About What You Want

It's not about what you want, it's about what your customers need.

Apr 122 min read

Try New Things

When it comes to ideas, there aren't any guarantees as to what will work and what won't...

Apr 75 min read

Where I Get My Information

A student recently asked me what I read to keep up-to-date on the world around me, so I put together this list.

Mar 313 min read

Retail Lessons from a Hospital

There are a few lessons retailers can learn from Humber River Health.

Mar 241 min read

"Does This Still Make Sense?"

There are things you do because they make sense for your business. And things you do because they used to make sense for your business...

Mar 112 min read

The Reason to Keep Going

Christopher Nolan, who has been making brilliant films for 20+ years, didn't win his first Academy Award until 2024. There's a lesson there.

Mar 103 min read

ADdicted: The Boys

There are three terrific lessons we can take away from this creative "reveal" ad.

Mar 42 min read

AI and the End of Work as We Know It

AI could mean the end of work as we know it. I don't think that's a bad thing.

Feb 202 min read

Progress Not Perfection

My son was very nervous to show me his report card yesterday, but I was thrilled with what he achieved. Why? Progress, not perfection.

Feb 162 min read

Authentic or Artificial

It's increasingly difficult to tell if the images you see on the internet are authentic or artificial. That's both exciting and terrifying.

Feb 114 min read

Liquid Death's Genius Creative Idea and Smartwater's Dumb Response

Liquid Death Mountain Water had a truly fantastic idea for this year's Super Bowl. Rival smartwater tried to hijack it and failed miserably.

Feb 83 min read

Streaming Ads Don't Have To Suck

Amazon Prime Video and SkipTheDishes recently showed how ads on streaming platforms could be a win-win-win experience.

Feb 41 min read

The Brand of van Gogh

You can define your brand however you like, but if that's not what people recognize when they think of you, your definition doesn't matter.

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