David Pullara | dpThoughts

Ideas. Insights. Inspiration.

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Blog: Blog2

Feb 202 min read

Progress Not Perfection

My son was very nervous to show me his report card yesterday, but I was thrilled with what he achieved. Why? Progress, not perfection.

Feb 162 min read

Authentic or Artificial

It's increasingly difficult to tell if the images you see on the internet are authentic or artificial. That's both exciting and terrifying.

Feb 114 min read

Liquid Death's Genius Creative Idea and Smartwater's Dumb Response

Liquid Death Mountain Water had a truly fantastic idea for this year's Super Bowl. Rival smartwater tried to hijack it and failed miserably.

Feb 83 min read

Streaming Ads Don't Have To Suck

Amazon Prime Video and SkipTheDishes recently showed how ads on streaming platforms could be a win-win-win experience.

Feb 41 min read

The Brand of van Gogh

You can define your brand however you like, but if that's not what people recognize when they think of you, your definition doesn't matter.

Jan 252 min read

Thank Your Mentor

If you've had a mentor who's made your life better in some way, today's the day to say thanks.

Jan 213 min read

How Pricing Can Influence Behaviour

Your pricing isn't just used to maximize your revenue, it can also be used to influence your consumers' behaviour.

Jan 201 min read

Connecting with the World

We're lucky to live in a world where technology makes it so easy to discover and connect with people. Take full advantage of it.

Jan 92 min read

HBO Max: A Misstep in Brand Strategy

It takes a lot of time and money to build a strong brand; HBO Max choosing to get rid of "HBO" was a costly misstep in brand strategy.

Jan 84 min read

2024 Themes

I gave up on New Year's Resolutions a long time ago; instead, I choose themes to guide the year ahead. Here's what I've chosen for 2024.

Jan 51 min read

Resolve to Be Better at Every Age

Let's choose to feel young, strive to be better, and resolve to be happy.

Dec 31, 20231 min read

Another Way to Think About Failure

If Alan Ritchson had won American Idol, he might not be as big a star as he is today. "Failure" isn't always what it seems.

Dec 19, 20231 min read

With foHRsight...

I was thrilled to be a guest on the FoHRsight podcast recently, where host Naomi Titleman and I discussed my new book.

Dec 12, 20231 min read

The Most Searched

We'll see a lot of "2023 in Review" content over the next few weeks, but nobody does it better than Google.

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