advertising | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

Sep 63 min read

The Case for Better Commercials

The media landscape has changed dramatically over the past decade, but companies have been slow to evolve. It's time for better commercials.

Jul 112 min read

ADdicted: Rogers says Do Your Thing

Most Canadian telecommunication ads leave a lot to be desired. But Rogers' Do Your Thing ad (starring John Krasinski) is damn near perfect.

Apr 283 min read

Great Products Still Need Marketing

You think great products don't need marketing? Think again.

Mar 103 min read

ADdicted: The Boys

There are three terrific lessons we can take away from this creative "reveal" ad.

Feb 114 min read

Liquid Death's Genius Creative Idea and Smartwater's Dumb Response

Liquid Death Mountain Water had a truly fantastic idea for this year's Super Bowl. Rival smartwater tried to hijack it and failed miserably.

Nov 12, 20233 min read

ADdicted: A Tale of Two Santa Ads

Here we have two holiday ads, both featuring catchy music and Jolly St. Nick... but not all Santa ads are created equal.

Oct 25, 20231 min read

ADdicted: CIBC's Almost-Inspiring Ad

Most bank ads are dull and product-focused. This almost inspirational ad from Canadian bank CIBC is a refreshing change of pace.

Sep 1, 20231 min read

ADdicted: Scotties will Stay

Kleenex is leaving Canada, but Scotties is happy to stay.

Jul 23, 20231 min read

The Value of Distinctive Brand Assets as demonstrated by "Ken"

There's great value in building and maintaining distinctive brand assets; this ad is a fun example of what's possible when they exist.

Jul 4, 20232 min read

ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

Jun 18, 20231 min read

Target Your Message

If you want your audience to pay attention to your message, you have to target your message to your audience.

Apr 25, 20231 min read

ADdicted: Focus on the Benefit

So how do you make an interesting product-feature ad? Like this.

Apr 4, 20233 min read

ADdicted: An Ad I Hate to Love

DB Rail's latest advertising effort is a terrific example of an ad I wish I didn't like so much.

Apr 1, 20232 min read

ADdicted: Duolingo's Bad Joke

Duolingo got me with their April Fool's Day prank. But I think the joke's on Duolingo.

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