advertising | David Pullara 5/8

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Blog: Blog2

Jun 22, 20211 min read

ADdicted: For Water Only

I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...

Jun 17, 20212 min read

ADdicted: Wedding Singers need Work

Now that it seems COVID is finally starting to get under control, wedding singers (and Match.com) want people to "Get Back to Love"...

Jun 11, 20211 min read

SweetTooth Baby: A Reflection

To promote "SweetTooth", Netflix had a "Mom" take her "hybrid" baby out for a walk, and filmed people's reactions...

Jun 10, 20213 min read

A Page from Hollywood

If there's one thing marketers can learn from Hollywood, it's this: sometimes it's okay to revive, restore, and reinvent the classics...

May 20, 20211 min read

ADdicted: Welcome to Wrexham

How can two popular actors help promote a football club? Well, by doing something like this...

May 17, 20212 min read

ADdicted: "Back to Normal" Edition

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

May 16, 20211 min read

ADdicted: Nike Play New

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

May 9, 20211 min read

ADdicted: A Coke for Mom

Great advertising doesn't have to be complicated.

May 4, 20211 min read

ADdicted: Extra Fresh Start

Who else is sick and tired of COVID? This is the ad we all need right now...

May 4, 20211 min read

ADdicted: Don't Aviation and Mint

Ryan Reynolds has done it again...

Apr 27, 20211 min read

Recycled Content

Recycling isn't always a good thing.

Apr 25, 20216 min read

Dear Harley...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

Apr 21, 20211 min read

ADdicted: Dove Reverse Selfie

As a marketer, I think Dove's latest ad is highly impactful. As a father of two girls, I think it's absolutely terrifying...

Apr 21, 20211 min read

ADdicted: Don't Drink and...

If you're familiar with the drama around the now-squashed European Super League, you'll really appreciate the genius of this Heineken ad...

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