advertising | David Pullara 7/8

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Blog: Blog2

Nov 13, 20203 min read

Cue the Holidays...

"Holiday Ads" are one of my favourite things about the holiday season. Here are four worth your time and attention...

Nov 6, 20206 min read

Leveraging Celebrities

If you're going to leverage celebrities and pop culture characters in your advertisements, it's important to do it well...

Oct 6, 20201 min read

Bueller...

"Ferris Bueller's Day Off" was released in 1986... 34 years ago. Using it as the basis for an ad today is very risky... but this one works!

Sep 27, 20202 min read

Not all ads...

If you're a marketer evaluating creative, it's important to remember that whether or not you personally like an ad doesn't matter...

Sep 24, 20202 min read

Three Great Ads

I came across three great ads this week, and so I thought I'd share them with you below with some commentary around why I like them...

Sep 6, 20202 min read

Thank You, Mom

This P&G ad is 10 years old. But the insight that drove it is timeless...

Jul 16, 20202 min read

ADdicted: Durex + Apple

These COVID-inspired Durex and Apple ads are very funny and very worth sharing...

Jul 9, 20202 min read

The Power of Observation

Life is filled with "a-ha" moments, but only if you're paying attention...

Jul 5, 20203 min read

Intentions vs Impact

Intentions are important. Impact matters more...

May 19, 20202 min read

"What would you recommend?"

As a marketer, the most effective thing you can do with your budget is to ensure what you're selling is worthy of a recommendation...

May 17, 20202 min read

Picture This...

Marketing doesn't have to be complicated. In fact, the best marketing rarely is...

May 12, 20204 min read

Opinion vs Opinion...

Opinion versus opinion, the boss wins. Opinion versus facts, the facts win...

May 10, 20202 min read

Here's a Puzzle....

Good marketing clearly communicates and directly reinforces the unique, differentiating properties of a product, service, or brand...

Mar 31, 20201 min read

ADdicted: Safer than being in a Volvo

Setting aside decades of consistent brand positioning in support of an important "stay at home" message is a bold move for the brand...

Disclosure: As an Amazon Affiliate and a member of select other referral programs, I may earn a commission if you click on links found within my blog posts and subsequently make a purchase. The commissions earned are negligible, and while they help fund this website, they do not influence my opinions in any way.