Apple | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

Sep 14, 20231 min read

ADdicted: Apple and the power of a good story told well

Apple wants you to know it's working hard to be a good environmental citizen... and it understands the power of storytelling.

Jul 4, 20232 min read

ADdicted: Pixel Hearts iPhone in this Comparative Advertising Campaign

I'd challenge you to find another comparative ad campaign in recent memory where the clearly superior product is so friendly to its rival.

Apr 25, 20231 min read

ADdicted: Focus on the Benefit

So how do you make an interesting product-feature ad? Like this.

Oct 7, 20221 min read

Apple Bank

Imagine a world where Canada's sixth bank was operated by a company as beloved as Apple.

May 2, 20222 min read

Beware of Buzz

The ones getting the most buzz aren't always the ones doing the most work.

Apr 26, 20221 min read

MAMAA

MAMAA... it's not just the start of Bohemian Rhapsody.

Nov 18, 20212 min read

ADdicted: Now You

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Nov 3, 20212 min read

Squeeze Bottle Expectations

Figure out how to become the squeeze-bottle mayonnaise for your category...

Mar 30, 20212 min read

ADdicted: Fumble the Phone

I'm generally enamoured by the creativity and brilliance of most Apple ads. This one... not so much.

Feb 8, 20214 min read

ADdicted: Canadian Super Bowl 2021 Edition

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

Jul 16, 20202 min read

ADdicted: Durex + Apple

These COVID-inspired Durex and Apple ads are very funny and very worth sharing...

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