brands | David Pullara

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Blog: Blog2

Jan 11, 20232 min read

The Most Valuable Brands

What's the most valuable brand in the world? Interbrand and Visual Capitalist can answer that for you.

Feb 22, 20223 min read

The brand or the retailer?

Which do you love more, the brand or the retailer? That's a question many chip-loving Canadians are going to need to ask themselves soon...

Feb 13, 202210 min read

ADdicted: Super Bowl 2022 Edition

Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...

Dec 1, 20212 min read

Regarding All Those Surveys...

Dear Brands, I'm writing to you about all those "invitations" you send me to complete surveys...

Aug 3, 20212 min read

Private Label is the Hurdle

Private label brands represent a threat for national brands, and they have for some time. But there's another way to think about this...

May 17, 20212 min read

ADdicted: "Back to Normal" Edition

The "Return to Normal" ads were inevitable. And eventually, we're going to be sick of them. But these ones are worth a watch...

May 16, 20211 min read

ADdicted: Nike Play New

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

May 6, 20213 min read

ADdicted: The Brilliance of Pep's Place

What if you were to visit a restaurant where you ordered the beverage first, then chose your food based on what worked best with your drink?

May 4, 20211 min read

ADdicted: Don't Aviation and Mint

Ryan Reynolds has done it again...

Apr 25, 20216 min read

Dear Harley...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

Mar 2, 20212 min read

Why Brand Marketing Matters

All good marketing is about performance and growth, full stop. It's time companies began investing in brand-building.

Feb 8, 20214 min read

ADdicted: Canadian Super Bowl 2021 Edition

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

Feb 2, 20214 min read

ADdicted: Cheetos #ItWasntMe

Cheetos released their new Super Bowl ad today...

Aug 30, 20201 min read

Words and Actions

It's really easy to say, "We're here to help." But actions speak louder than words...

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