Disney+ | David Pullara

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Blog: Blog2

Nov 142 min read

Streamers want you to watch ads

Streamers make more money when we choose to watch ads... and Disney's CEO just confirmed it.

Sep 63 min read

The Case for Better Commercials

The media landscape has changed dramatically over the past decade, but companies have been slow to evolve. It's time for better commercials.

Oct 15, 20232 min read

Avoiding Irrelevance

Brands that fail to understand what their customers want and how to give it to them risk a decline into irrelevance.

Dec 18, 20225 min read

Disney's Dilemma

Here's why Disney would simultaneously raise prices and introduce ads... and why doing so in their current situation actually makes sense.

Nov 20, 20225 min read

Second-Class Consumers

Paramount is treating its streaming subscribers as second-class consumers, and that's no way to effectively compete in the streaming wars.

Mar 16, 20228 min read

To Ad or Not to Ad?

How much is an ad-free experience worth to you?

May 23, 20211 min read

Dream Job

Walt Disney said “All our dreams can come true, if we have the courage to pursue them.” So let's see what happens...

May 3, 20211 min read

Storied Announcements

When your company is about storytelling, then even routine announcements should be delivered as great stories...

May 2, 20217 min read

Disney's Unfortunate Short-termism

Disney's recent decision to close its retail stores is a terrible long-term decision but an excellent example of short-termism...

Dec 9, 20202 min read

Managing Grogu

The next time you get the urge to micro-manage a team, think about managing Grogu...

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