IKEA | David Pullara

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Blog: Blog2

Aug 27, 20233 min read

Anticipating Customer Needs

We all have customers who could benefit from our help in identifying what they need in advance of when they realize they need it.

Aug 15, 20211 min read

The "Cost" of Extra Parts

I suspect IKEA chooses to include a few spare parts in each box sold, and I believe I understand why...

Jun 22, 20211 min read

ADdicted: For Water Only

I have a soft spot for great "opportunistic ads". Like this IKEA Canada ad, for instance...

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