Nike | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

Feb 27, 20239 min read

NOT for Everybody: The Paradox of Brand Inclusivity

If you walk into a Five Guys Burger and Fries with a peanut allergy, it might literally kill you. Here's why that's okay.

Dec 22, 20221 min read

Netflix and Nike

Netflix and Nike may have just hurt Peloton's app subscription business in a big, big way.

Jun 3, 20222 min read

ADdicted: Insight-Driven Ads

The very best ads are driven by insight.

Feb 11, 20221 min read

Everything is your Brand

Your brand is made up of every single touchpoint. Nike gets it...

Nov 18, 20212 min read

ADdicted: Now You

MasterClass might have just added one more to the list of perfectly crafted brand slogans..

Sep 26, 20211 min read

Marketing Investment: Just Do It

People choose brands. Invest accordingly...

Aug 18, 20213 min read

Jab-Jab-Work

Some companies are saying the unvaccinated need not apply...

Jun 15, 20213 min read

The Risk of Sponsorships.

When it comes to sponsorships, companies have to be aware of the risks...

May 16, 20211 min read

ADdicted: Nike Play New

I don't love Nike's "Play New" ad, but I can absolutely respect what they're trying to say and do...

Apr 25, 20216 min read

Dear Harley...

Dear Harley: last week, you asked the Twittersphere an important question I wish more senior business leaders would ask. Here's my response.

Aug 2, 20202 min read

You're Not For Everyone

One of the biggest mistakes marketers can make is to think their brand can be for everyone.

May 24, 20202 min read

Two Great Ideas

Two great ideas. The first involves being more inclusive. The second underscores that what we need most right now can't be bought online...

Mar 24, 20202 min read

ADdicted: COVID Edition

Your Prime Minister, Premier, or President have nothing on Nike when it comes to social influence...

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