pricing | David Pullara

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Blog: Blog2

6 hours ago2 min read

Streamers want you to watch ads

Streamers make more money when we choose to watch ads... and Disney's CEO just confirmed it.

Aug 112 min read

Price Anchoring done Poorly

Price anchoring can be an extremely useful tactic for businesses when it's done well... and really harmful when it's done poorly.

Jan 213 min read

How Pricing Can Influence Behaviour

Your pricing isn't just used to maximize your revenue, it can also be used to influence your consumers' behaviour.

Jun 22, 20222 min read

The Perfect Time for a Surcharge

Cineplex has decided to charge people who buy their movie tickets online a surcharge. That's a great idea... except for all these reasons.

Jan 16, 20223 min read

Strong Brands Create Price Inelasticity

Can you think of something you buy today that's doubled in price over the last five years... and yet you remain a happy customer?

Jan 19, 20214 min read

A Peloton Pricing Proposal

Peloton can't currently meet customer demand. Here's a proposal that can turn a bad inventory situation into a positive customer experience.

Apr 5, 20204 min read

Pricing MasterClass

For their holiday promotion, why wouldn't MasterClass simply offer a "limited time" price of $120 to everyone? Because they're smart...

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