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Blog: Blog2

Jul 28, 20232 min read

Can Walmart's Delivery Pass Subscription Deliver Value?

Will Walmart Delivery Pass deliver the type of value that will let you justify another monthly charge on your credit card?

May 23, 20233 min read

Peloton's Perplexing Price Increase

Peloton is increasing the price of its app subscription, a move which might prove to be a big misstep for the already troubled company.

Dec 22, 20221 min read

Netflix and Nike

Netflix and Nike may have just hurt Peloton's app subscription business in a big, big way.

Oct 8, 20213 min read

Make MIRROR Shine

lululemon has the existing brand equity and assets needed to win with MIRROR if they're smart about how they use them...

Aug 10, 20217 min read

Join the CineClub

Last week, Cineplex Inc. announced plans to launch a monthly subscription program. Here's what we know, and what I'd like to see...

Apr 7, 20215 min read

A MasterClass in Retention

I decided not to renew my MasterClass subscription, and received one last MasterClass lesson on "retaining users". Here's what happened...

Apr 4, 202111 min read

Sipscription Revisited

Here's my review of A&W's Sipscription program from my perspective as a coffee-lover, a consumer, and a marketer...

Mar 1, 20217 min read

My Sipscription

Of all my subscriptions, the coffee "sipscription" I'll enjoy this month is the most innovative. Here's why the program is a great idea...

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