Super Bowl | David Pullara

Ideas. Insights. Inspiration.

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Blog: Blog2

Feb 114 min read

Liquid Death's Genius Creative Idea and Smartwater's Dumb Response

Liquid Death Mountain Water had a truly fantastic idea for this year's Super Bowl. Rival smartwater tried to hijack it and failed miserably.

Feb 17, 202311 min read

Super Bowl LVII's Top 15 Questions

I'm using my "Super Bowl post" this year to list the Top 15 questions that came to mind while reviewing this year's commercials post-game.

Feb 12, 20234 min read

ADdicted: 2 Ginute Warning

Companies that advertise during the Super Bowl spend enormous amounts of money to do so. But most of them don't have Ryan Reynolds.

Feb 2, 20231 min read

ADdicted: LVII means 57

Kraft-Heinz decided to take full advantage of the fact that this year is Super Bowl LVII.

May 25, 20222 min read

Dropping the world's biggest stage

Pepsi has decided to give up the Super Bowl Halftime Show.

Feb 18, 20225 min read

ADdicted: The Ones I Missed

Here are the top ads I missed seeing before this year's Super Bowl that deserve some praise and recognition...

Feb 16, 20226 min read

ADdicted: That Coinbase Ad

Let's discuss what Coinbase did during Super Bowl LVI last weekend... and whether or not it worked.

Feb 15, 20221 min read

A Friendly Reminder

Here's a friendly reminder: it doesn't actually matter whether or not you liked any given Super Bowl ad...

Feb 13, 202210 min read

ADdicted: Super Bowl 2022 Edition

Back by popular demand, here's a list of my winners and losers from this year's Super Bowl advertisements...

Feb 7, 20222 min read

ADdicted: Alexa the Mind-Reader

"Alexa, come up with a funny, celebrity-filled Super Bowl spot that showcases all the cool things you can do..."

Sep 21, 20211 min read

ADdicted: "You in?"

It would be pretty easy to hate NFL Quarterback Tom Brady. That's what makes this FTX spot so amusing...

Feb 11, 20211 min read

Lessons from a Streaker

If you watched the Super Bowl, you probably noticed Yuri Andrade. He was the man who streaked across the field during the fourth quarter...

Feb 9, 20211 min read

ADdicted: The 5-Second Super Bowl Ad

Rather than pay to run and air a 30-second commercial, reddit decided to spend their "entire marketing budget" on a 5-second ad...

Feb 8, 20214 min read

ADdicted: Canadian Super Bowl 2021 Edition

Canadian companies absolutely have the ability to create great Super Bowl ads. We just need more of them to decide that's what they'll do...

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