Kids don't want their parents to use the same words they use.
If you don't believe me, go up to a teenager today and tell them they have mad rizz...
... then pay attention to the look they give you. Ugh, cringe.
"The OG" is safe, though.
That phrase doesn't belong to my kids' generation, it belongs to mine.
Which is why I'd argue it's perfectly suitable for this new Kellogg's ad.
Because using the "OG" in this ad isn't just a playful take on Kellogg's familiar red script.
It underscores an important fact for Kellogg's in an environment where rapid inflation has caused many shoppers to switch away from expensive national brands and towards less-expensive private-label alternatives:
Kellogg's is the original corn flake, and every other corn flake is a poor substitute.
I prefer my flakes frosted, so I'm not a Kellogg's Corn Flakes buyer and this ad isn't going to alter any of my purchasing habits.
But if I did buy cornflakes, the ad might give me a reason to pause as I reached for an inferior private-label product sitting right next to the OG.
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