Ideas. Insights. Inspiration.
The Easter Bunny.
The Tooth Fairy.
Leprechauns.
Santa Claus.
Thinking a new product doesn't need ongoing marketing support after it launches.
These beliefs all fall into the same category.
P.S. For those who celebrate, I hope you all had a terrific Easter weekend. For those that don't, a reminder that chocolate eggs will be on sale at most grocery stores today.
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