Ideas. Insights. Inspiration.
Updated: Jan 5
Tracy Borreson recently invited me to be a guest on her "Crazy, Stupid, Marketing" podcast, where Derek E. Weeks, Kerry-Ann Betton Stimpson, and yours truly had a lively discussion about "The Changing Role of the CMO".
That was the discussion prompt, anyway, but the conversation ended up being broader than that and, in my opinion, much more interesting.
But you can be the judge of that.
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This sounds like an insightful episode! The evolving role of the CMO is such a relevant topic, especially as the importance of aligning a brand in marketing strategies with changing consumer expectations continues to grow. Excited to hear how the discussion unfolded and what unique perspectives were shared!